Arginine is an amino acid that is used in cosmetics and skincare products that are used to help protect the skin from free radicals, increase the skin’s visible hydration levels, and potentially support collagen production. Arginine has been shown to have antioxidant activity. Another function of arginine in skincare products is to increase skin hydration by acting as a humectant. A humectant acts by pulling water into the skin from the environment and trapping it in the skin.

• Antioxidant
• Hydration
• Anti-Ageing Agent

Biotin, also known as vitamin B7, stimulates keratin production in hair and can increase the rate of follicle growth. It is not stored for long in the body - most of yours are from the foods you eat.

• Enhances shine in hair
• Promotes a healthy scalp
• Ensures thicker hair strands

Keratin is a protein that helps form hair, nails, and your skin’s outer layer (epidermis). It helps support your skin, heal wounds and keep your nails and hair healthy. Keratin provides support and protection to your body. Your hair, nails, and skin rely on the amount of keratin in your body for your overall health. Your glands and organs also contain keratin.

• Provides thickness to your hair
• Glossy and straighter hair
• Important for hair regeneration

Vitamin E is a fat-soluble, essential nutrient with anti-inflammatory properties. Vitamin E helps support the immune system, cell function, and skin health. It’s an antioxidant, making it effective at combating the effects of free radicals produced by the metabolism of food and toxins in the environment. Vitamin E is a powerful antioxidant that may be effective at reducing UV damage to the skin. And vitamin E applied topically may help nourish and protect your skin from damage caused by free radicals.

• Strong antioxidant
• Absorbs & traps water in the skin
• Anti-inflammatory agent